Vol. I — The Original Summer 2026
Negroni
NEGRONI Il Classico
Negroni — Il Classico

Not a drink.
A lifestyle.

Shop Negroni Society →
Free shipping CHF/€60+ · Made in EU
★★★★★ 4.9/5
Dolce Vita — Italian Food Culture You Can Wear
La Scelta della Casa

Chosen by the house.
Not by trends.

−10% 10% OFF 2 OR MORE PIECES
Negroni Il Classico
Shop now →

Negroni Il Classico
Gelato
Shop now →

Gelato Oversize
Limone
Shop now →

Il Gusto del Sole
Espresso Martini
Shop now →

Espresso Martini
Verified Reviews

Approved by taste.

★★★★★ 4.9/5
★★★★★
"Excellent quality and cool design."
Verified buyer
★★★★★
"Premium quality and beautiful colours."
Verified buyer
★★★★★
"Finally a brand with genuinely high-quality products."
Verified buyer
★★★★★
"Heavy premium cotton and a very comfortable fit."
Verified buyer
★★★★★
"Great products and excellent customer service."
Verified buyer

APPROVED BY TASTE.

The Societies

Find your world.

Aperitivo Society
Taste the moment.

Aperitivo Society

For long nights and stronger drinks.

Aperitivo →
Bistecca Society
Made for fire lovers.

Bistecca Society

Medium rare is not a compromise.

Bistecca →
Umami Society
Depth of taste. Depth of style.

Umami Society

For people who know taste.

Umami →
Dolce Vita Society
Italian state of mind.

Dolce Vita Society

More than a style. A way of living.

Dolce Vita →
For Houses With Taste

Designed for
exceptional hospitality.

Discover LA CASA →
FOR THOSE WHO KNOW

Gusto.

Taste is more than flavour. It is culture. It is craftsmanship. It is timeless style.

People with taste recognize each other. The Edit →
01

Free shipping from CHF/€60

Tracked. Delivered to your door.

02

Organic Cotton. Made in EU.

Premium quality. Cleanly produced. No compromise.

03

Secure & discreet checkout

All major methods. Encrypted & safe.