NEGRONI Il Classico

1919. Florence. A legend that never goes out of style.

A cocktail. A story. A statement.

1919 in Florence: Count Camillo Negroni orders his Americano with gin instead of soda water. This special moment gave birth to one of the most famous cocktails in the world – and a symbol of Italian aperitivo culture.

The NEGRONI IL CLASSICO Premium Hoodie from BACCONE brings this story to the streets. Inspired by the elegance of Italian bars, the timeless aesthetic of the Negroni, and a lifestyle that turns enjoyment into an attitude.

The bold back print combines striking red typography with a detailed Negroni illustration and the historic year 1919. The warm natural tone of the hoodie gives the design an understated, high-quality look.

A statement piece for everyone who loves Italian culture, lives their own style, and knows that true classics never go out of fashion.

Not just a cocktail. A way of life.

FOR THOSE WHO KNOW.

Italian Food Culture You Can Wear.

BACCONE — Taste. Rebel. Baccone.

70% cotton · 30% polyester · 330 GSM. Heavyweight fabric, boxy oversized fit, drawstring-free hood and kangaroo pocket.

Wash inside out at 30°C. Do not iron directly over the print.

Delivery in 5–8 business days. 30-day returns.