Negroni - Canvas Bag

AN ICON SINCE 1919.

Florence, 1919. A stronger Americano, a new classic — and the beginning of a story that remains part of Italian aperitivo culture to this day.

The NEGRONI 1919 Canvas Bag translates this story into a double-sided BACCONE design.

On one side: CAMILLO NEGRONI. Florence, Italy · 1919. The iconic red design meets one of Italy’s most celebrated aperitivo classics.

On the other: 1919. Reduced to the year it all began — presented as a typographic statement and a tribute to the history of the Negroni.

Crafted from durable, washed cotton canvas, the bag combines Italian aperitivo culture with functionality and timeless design. Generous bottom and side gussets provide plenty of space for everyday essentials, the market, the beach or a weekend trip. Reinforced long and short handles offer different ways to carry it, while a snap-button closure and inner pocket add practical finishing touches.

Two sides. One icon. Since 1919.

For those who know.

DETAILS

• 100% cotton canvas
• High-quality double-sided print
• NEGRONI design on one side
• 1919 History design on the other
• Washed canvas for a natural, premium look
• Bottom and side gussets for generous capacity
• Snap-button closure
• Reinforced long and short handles
• Cross-stitch reinforcement for added durability
• Practical inner pocket
• Interior seams neatly finished with herringbone binding
• Versatile as a canvas bag, shopper or everyday bag

FROM FLORENCE, 1919.

The Negroni is one of the great icons of Italian bar culture. Its story is traditionally linked to Florence and Count Camillo Negroni, who asked for a stronger version of his Americano.

A drink became a ritual. A ritual became an icon.

The BACCONE NEGRONI 1919 Canvas Bag is a tribute to that moment — interpreted through the aesthetic of BACCONE.

Florence. 1919. Negroni.

For those who know.